OK, so it may be niche and somewhat shortlived, but April Fool’s Day can be an opportunity to get some attention for your business, especially in the fickle online world.

At a minimum you show you’ve got a sense of humour, and with a bit of creativity, you may get some viral love.

On April Fool’s Day 2011, LinkedIn suggested I might know the Wizard of In, activist/fundraiser Robin Hood and others:

April Fool's Day 2011 Marketing Hoax - LinkedIN

Google advertised for an “Autocompleter” (requirements include typing at 32,000 wpm):

[youtube=http://www.youtube.com/watch?v=blB_X38YSxQ]
In a more esoteric move, Google also displayed the results of searches for “Helvetica” – the beloved, elegant typeface that even has its own movie – in Comic Sans – the lowest common denominator of typefaces (Just Say No Kids!).

BMW advertised a commemorative Royal Wedding Edition of the M3, complete with “Will” logo (enquiries to pauline.yourlegg@bmw.co.uk):

April Fool's Day 2011 Marketing Hoax

Given the publisher of this notice, it could actually be true, and I confess I would be a keen customer of this service: Ryanair announce child free flights:

Inspired? You’ve got 364 days to plan for next year’s killer April Fool’s Day marketing viral – good luck!

I am a digital marketer who has recently returned home to Ireland, following a two-year stint working in Silicon Valley, California. I am an avid traveller, reader and oenophile, always happy to connect with new people, online and IRL. All content (c) Karen Henry 2010-2016