Author Archives

I am a digital marketer who has recently returned home to Ireland, following a two-year stint working in Silicon Valley, California. I am an avid traveller, reader and oenophile, always happy to connect with new people, online and IRL. All content (c) Karen Henry 2010-2016

What does your LinkedIn profile photo say about you?

Your social media profile photo is often the first impression people get of you. Quirky…

9 Marketing Lessons from the #YesEquality Campaign

Ireland recently became the first country in the world to say ‘Yes’ by popular vote…

Fed up of social media marketing? Here’s some good news!

What’s the difference between digital marketing and social media marketing? For your business: direct access, control, precision and personalisation!

Why do Americans tip so much?

Every year Americans willingly hand over an estimated $40,000,000,000 in tips to service personnel. With 31 tipped service professions – more than any other country – tipping can be a minefield for visitors and international residents. So who should you tip, how much… and why?

4 Simple Formulas to Make Your Content Go Viral

Make your content go viral with pre-populated sharing links i.e. with one click, people can share the content you want them to. How to create sharable links to your content to use in email, blog, white papers. Pre-populate sharing links for Facebook, Twitter, Google+, LinkedIn using these simple formulas.

My first Toastmasters speech: CC #1 Icebreaker

Example of a Toastmasters Icebreaker speech, the first public speaking practice when you join a club | Karen Henry, Digital Marketing Strategist

2 Critical Actions to Take on LinkedIn Showcase Pages

This post was first published on the Social Tribe blog. Earlier this year, LinkedIn retired…

Online reputation: “right to be forgotten” ruling is good news

Mostly we like to be remembered, but when it comes to negative online content, it’s…

11 differences between driving in Ireland and California

Driving in another country can be challenging, especially if it is on the other side of the road. Here are 11 differences between driving in Ireland (or UK) and California, by an Irish expat living in Silicon Valley.

5 Aha Moments at Social Media Marketing World 2014

In my Bizzabo one-liner for the conference, my goal was “to learn, connect and geek out”. Check, check and check.
What I hadn’t counted on was having lots of fun, being in such a positive, friendly environment and having quite so many “aha moments”, starting with: Employees are your Secret Superpower