Category Archives

Archive of posts published in the category: Marketing

5 Minute Marketing: Email Signatures

As I enthusiastically discuss marketing ideas with clients, the reaction is often “sounds great, but – too time consuming”.

However, like getting fit or learning a language, ‘a little and often’ can often bring the best long term results.

So, here’s the first in a series of “5 Minute Marketing Tips” – useful, relevant and quick actions you can take in five minutes to make a lasting, positive impact on your business.

#1: Email Signatures

What does Lorem Ipsum mean?

When a design house mocks up a brochure or website for proofing, you will notice that the dummy text used often begins:

“”Lorem ipsum dolor sit amet…”

So, what does this mean, and why is it used?

April Fool’s Day Marketing Ideas

OK, so it may be niche and somewhat shortlived, but April Fool’s Day can be an opportunity to get some attention for your business, especially in the fickle online world.

At a minimum you show you’ve got a sense of humour, and with a bit of creativity, you may get some viral love.

On April Fool’s Day 2011, LinkedIn suggested I might know the Wizard of In, activist/fundraiser Robin Hood and others.

Google advertised for an “Autocompleter” (requirements include typing at 32,000 wpm).

In a more esoteric move, Google also displayed the results of searches for “Helvetica” – the beloved, elegant typeface that even has its own movie – in Comic Sans – the lowest common denominator of typefaces (Just Say No Kids!).

BMW advertised a commemorative Royal Wedding Edition of the M3, complete with “Will” logo (enquiries to pauline.yourlegg@bmw.co.uk).

Given the publisher of this notice, it could actually be true, and I confess I would be a keen customer of this service: Ryanair announce child free flights.

Inspired? You’ve got 364 days to plan for next year’s killer April Fool’s Day marketing viral – good luck!

How Not to Treat Your Hotel Guest

UPDATE: Following a 5-star apology from the management for unprecedentedly poor communication due to staffing issues, what I had presented as “A lesson in shoddy guest relationship management by Ashford Castle”, must now, in fairness, be presented as a salutary tale in client communications management in the context of staffing changes.
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My original post included screenshots of the impersonal blanket email I received in response to my comments on their feedback form, not forgetting the piece de resistance: “COMCABAD”: the outrageously dismissive, impersonal Word template attachment.

Continue reading for how not to treat your hotel guest…

Favourite Moments at the Dublin Web Summit

Although the presenters were interesting, engaging and expert at the Dublin Web Summit last Friday, they were not the best thing about the event. It was an absolute pleasure to be surrounded by positivity and creative thinking at every turn. Not one of the dozens of people I spoke with whined or complained about the government or the economy; it was all new ideas, possibilities, innovation. That respite from doom and gloom alone made attending worthwhile.

Continue reading for my take on the most devious, obvious, comforting, alliterative (ahem), clever, challenging and reassuring moments of the event…

New Logos for 2010

In difficult economic circumstances it is tempting to cut spending across the board, but this is just the time that marketing efforts should increase, not diminish.

A number of high profile businesses have redesigned their logos already this year and a number of new brands have been created. The winning logo for the EU Organic products has also been unveiled – take a look…

Don’t say the ‘www’ bit!

“double-you, double-you, double-you dot…” may be the most irritating 10 syllables one can hear. For radio interviews, TV ads or on the phone, just use the salient “domain.com” and trust that the grateful hordes will find you if they are interested.