In difficult economic circumstances it is tempting to cut spending across the board. However, this is just the time that marketing efforts should increase, not diminish.

A number of high profile businesses have redesigned their logos already this year:

redesigned logo - argosArgos have switched to a red background, with simpler text and a more obvious ‘smile’.

redesigned logo - peugeotReversing the trend, Peugeot’s silver lion stands out more on white – minus his tongue!

redesigned logo - microsoft officeMicrosoft’s Office 2010 Beta logo has lost the colours that represented the individual programs, with the one-colour gradient repeated in the 2010 application icons also.

In new identities, following a competition launched in April 2009, EU citizens have voted the following as the best logo for the EU Organic products – watch out for it from July 2010 onwards:

EU organic products logoThe breakdown of the voting for three finalists was:

voting for EU organic logoAnd finally, the branding for the proposed Dublin Central development, created by First Impression, certainly reflects the dynamic, vibrant image that proposer Chartered Land undoubtedly intended:

dublin central logo dynamic colours

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I am a digital marketer who has recently returned home to Ireland, following a two-year stint working in Silicon Valley, California. I am an avid traveller, reader and oenophile, always happy to connect with new people, online and IRL. All content (c) Karen Henry 2010-2016