In difficult economic circumstances it is tempting to cut spending across the board. However, this is just the time that marketing efforts should increase, not diminish.
A number of high profile businesses have redesigned their logos already this year:
Argos have switched to a red background, with simpler text and a more obvious ‘smile’.
Reversing the trend, Peugeot’s silver lion stands out more on white – minus his tongue!
Microsoft’s Office 2010 Beta logo has lost the colours that represented the individual programs, with the one-colour gradient repeated in the 2010 application icons also.
In new identities, following a competition launched in April 2009, EU citizens have voted the following as the best logo for the EU Organic products – watch out for it from July 2010 onwards: