Tag Archives

Archive of posts published in the tag: Advice

4 Simple Formulas to Make Your Content Go Viral

Make your content go viral with pre-populated sharing links i.e. with one click, people can share the content you want them to. How to create sharable links to your content to use in email, blog, white papers. Pre-populate sharing links for Facebook, Twitter, Google+, LinkedIn using these simple formulas.

5 Aha Moments at Social Media Marketing World 2014

In my Bizzabo one-liner for the conference, my goal was “to learn, connect and geek out”. Check, check and check.
What I hadn’t counted on was having lots of fun, being in such a positive, friendly environment and having quite so many “aha moments”, starting with: Employees are your Secret Superpower

5 Minute Marketing: Domain Names

Domain names are now part of our everyday lives. Technically, a domain name is a simpler alias for the IP address for a web server, but to most of us it is just our website address, and a fundamental part of our business image, off- and online.

Here are a few pitfalls to avoid and tips in your domain name management.

5 Minute Marketing: Usability

How often have you been frustrated by the layout or content of a website? It can be pretty annoying.

What if your potential or actual customers were experiencing the same difficulty finding information, making a purchase or downloading a resource from your website?

We are generally so familiar with our own websites that we may be unaware if this is the case.

Usability Testing is a huge area that employs an impressive range of technologies and science to identify and correct obstacles to using websites, software and products in general.

How usable is your website? Find out in five minutes – give or take… 🙂

#2: Usability Testing

5 Minute Marketing: Email Signatures

As I enthusiastically discuss marketing ideas with clients, the reaction is often “sounds great, but – too time consuming”.

However, like getting fit or learning a language, ‘a little and often’ can often bring the best long term results.

So, here’s the first in a series of “5 Minute Marketing Tips” – useful, relevant and quick actions you can take in five minutes to make a lasting, positive impact on your business.

#1: Email Signatures

4 Tips for Managing Online Reputation

The preceding post outlined some basic steps in monitoring the reputation of your organisation or brand online.

It is important to know what is being said about you online, but what can you do about it?

Four simple actions to take are:

1. Claim your business
2. Take care with the information that you can control
3. Get the basics in place before promoting your message
4. Respond carefully and immediately

Continue reading for details and slideshow of examples of poorly managed online reputation.

How to Convert a Facebook Profile to a Business Page

Many businesses have inadvertently been set up on Facebook as a personal profile instead of…

5 Tips for Emailing Attachments

Explain it to your grandparents and it seems like wizardry of the highest order: documents, images, contracts, music – anything – teleporting instantaneously across the globe to limitless recipients; an inestimable boon to business communications.

Email has transformed business, but its very simplicity and speed leaves it open to misuse and poor standards.

Attaching files to email, in particular, is a potential minefield.

The bottom line, as always in e-business, is that solid business principles are fundamental to success. In this case, respect for your correspondent, attention to detail and expectation management.

Continue reading for 5 simple tips for maintaining professional standards in emailing attachments…

What does Lorem Ipsum mean?

When a design house mocks up a brochure or website for proofing, you will notice that the dummy text used often begins:

“”Lorem ipsum dolor sit amet…”

So, what does this mean, and why is it used?

Are you missing your Google Place?

Google Local Business Center is now known as Google Places, and it’s worth checking to ensure that:

(a) you have claimed and verified your listing, and
(b) you are making the most of your listing potential.

A quick browse through Google Places shows that many businesses have neglected this free promotional opportunity – read on to see how to quickly check and optimise your profile on this high-ranking listing.