OK, so it may be niche and somewhat shortlived, but April Fool’s Day can be an opportunity to get some attention for your business, especially in the fickle online world.
At a minimum you show you’ve got a sense of humour, and with a bit of creativity, you may get some viral love.
On April Fool’s Day 2011, LinkedIn suggested I might know the Wizard of In, activist/fundraiser Robin Hood and others.
Google advertised for an “Autocompleter” (requirements include typing at 32,000 wpm).
In a more esoteric move, Google also displayed the results of searches for “Helvetica” – the beloved, elegant typeface that even has its own movie – in Comic Sans – the lowest common denominator of typefaces (Just Say No Kids!).
BMW advertised a commemorative Royal Wedding Edition of the M3, complete with “Will” logo (enquiries to firstname.lastname@example.org).
Given the publisher of this notice, it could actually be true, and I confess I would be a keen customer of this service: Ryanair announce child free flights.
Inspired? You’ve got 364 days to plan for next year’s killer April Fool’s Day marketing viral – good luck!