To comprehensively monitor and manage every mention of your organisation on the 273,301,445* websites currently in existence requires resources beyond the reach of most. However, you can cover a lot of bases with a little effort, by focusing on a small number of important sites and using automated searches and alerts.
At a minimum, set up alerts on key search engines such as Google and Yahoo!, by selecting keywords you wish to monitor; they will kindly email you the results of these searches.
Next, focus on important sites, which are the ones with:
* High traffic and interactivity
* Good search engine ranking for keywords relevant to your business
* Relevance to your business sector and location