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As I enthusiastically discuss marketing ideas with clients, the reaction is often “sounds great, but – too time consuming”.
However, like getting fit or learning a language, ‘a little and often’ can often bring the best long term results.
So, here’s the first in a series of “5 Minute Marketing Tips” – useful, relevant and quick actions you can take in five minutes to make a lasting, positive impact on your business.
#1: Email Signatures
Researching and booking a recent trip to lovely Lisbon, I was struck by how one can get it so right and so wrong, in simple ways.
As always, it boils down to solid customer care and business communication principles, regardless of the technology employed.
A simple, friendly email from a B&B contrasts with impersonal responses to poor Tripadvisor reviews by a doubtless better resourced hotel chain.
Continue reading for more details and screenshots of the ‘best and worst’ tourism communications…
Explain it to your grandparents and it seems like wizardry of the highest order: documents, images, contracts, music – anything – teleporting instantaneously across the globe to limitless recipients; an inestimable boon to business communications.
Email has transformed business, but its very simplicity and speed leaves it open to misuse and poor standards.
Attaching files to email, in particular, is a potential minefield.
The bottom line, as always in e-business, is that solid business principles are fundamental to success. In this case, respect for your correspondent, attention to detail and expectation management.
Continue reading for 5 simple tips for maintaining professional standards in emailing attachments…
UPDATE: Following a 5-star apology from the management for unprecedentedly poor communication due to staffing issues, what I had presented as “A lesson in shoddy guest relationship management by Ashford Castle”, must now, in fairness, be presented as a salutary tale in client communications management in the context of staffing changes.
My original post included screenshots of the impersonal blanket email I received in response to my comments on their feedback form, not forgetting the piece de resistance: “COMCABAD”: the outrageously dismissive, impersonal Word template attachment.
Continue reading for how not to treat your hotel guest…