Tag Archives

Archive of posts published in the tag: International Marketing

Auto-Translation Tips – Multilingual Marketing

Auto translation tools like Google Translate can help with multilingual marketing. Simple tips to minimise mistakes and get the most from these tools | Karen Henry

Example of Best and Worst Practice in Tourism Online

Researching and booking a recent trip to lovely Lisbon, I was struck by how one can get it so right and so wrong, in simple ways.

As always, it boils down to solid customer care and business communication principles, regardless of the technology employed.

A simple, friendly email from a B&B contrasts with impersonal responses to poor Tripadvisor reviews by a doubtless better resourced hotel chain.

Continue reading for more details and screenshots of the ‘best and worst’ tourism communications…