Tag Archives

Archive of posts published in the tag: Marketing Ideas

9 Marketing Lessons from the #YesEquality Campaign

Ireland recently became the first country in the world to say ‘Yes’ by popular vote…

4 Simple Formulas to Make Your Content Go Viral

Make your content go viral with pre-populated sharing links i.e. with one click, people can share the content you want them to. How to create sharable links to your content to use in email, blog, white papers. Pre-populate sharing links for Facebook, Twitter, Google+, LinkedIn using these simple formulas.

5 Aha Moments at Social Media Marketing World 2014

In my Bizzabo one-liner for the conference, my goal was “to learn, connect and geek out”. Check, check and check.
What I hadn’t counted on was having lots of fun, being in such a positive, friendly environment and having quite so many “aha moments”, starting with: Employees are your Secret Superpower

Example of Best and Worst Practice in Tourism Online

Researching and booking a recent trip to lovely Lisbon, I was struck by how one can get it so right and so wrong, in simple ways.

As always, it boils down to solid customer care and business communication principles, regardless of the technology employed.

A simple, friendly email from a B&B contrasts with impersonal responses to poor Tripadvisor reviews by a doubtless better resourced hotel chain.

Continue reading for more details and screenshots of the ‘best and worst’ tourism communications…

5 Tips for Emailing Attachments

Explain it to your grandparents and it seems like wizardry of the highest order: documents, images, contracts, music – anything – teleporting instantaneously across the globe to limitless recipients; an inestimable boon to business communications.

Email has transformed business, but its very simplicity and speed leaves it open to misuse and poor standards.

Attaching files to email, in particular, is a potential minefield.

The bottom line, as always in e-business, is that solid business principles are fundamental to success. In this case, respect for your correspondent, attention to detail and expectation management.

Continue reading for 5 simple tips for maintaining professional standards in emailing attachments…

April Fool’s Day Marketing Ideas

OK, so it may be niche and somewhat shortlived, but April Fool’s Day can be an opportunity to get some attention for your business, especially in the fickle online world.

At a minimum you show you’ve got a sense of humour, and with a bit of creativity, you may get some viral love.

On April Fool’s Day 2011, LinkedIn suggested I might know the Wizard of In, activist/fundraiser Robin Hood and others.

Google advertised for an “Autocompleter” (requirements include typing at 32,000 wpm).

In a more esoteric move, Google also displayed the results of searches for “Helvetica” – the beloved, elegant typeface that even has its own movie – in Comic Sans – the lowest common denominator of typefaces (Just Say No Kids!).

BMW advertised a commemorative Royal Wedding Edition of the M3, complete with “Will” logo (enquiries to pauline.yourlegg@bmw.co.uk).

Given the publisher of this notice, it could actually be true, and I confess I would be a keen customer of this service: Ryanair announce child free flights.

Inspired? You’ve got 364 days to plan for next year’s killer April Fool’s Day marketing viral – good luck!

Favourite Moments at the Dublin Web Summit

Although the presenters were interesting, engaging and expert at the Dublin Web Summit last Friday, they were not the best thing about the event. It was an absolute pleasure to be surrounded by positivity and creative thinking at every turn. Not one of the dozens of people I spoke with whined or complained about the government or the economy; it was all new ideas, possibilities, innovation. That respite from doom and gloom alone made attending worthwhile.

Continue reading for my take on the most devious, obvious, comforting, alliterative (ahem), clever, challenging and reassuring moments of the event…

New Logos for 2010

In difficult economic circumstances it is tempting to cut spending across the board, but this is just the time that marketing efforts should increase, not diminish.

A number of high profile businesses have redesigned their logos already this year and a number of new brands have been created. The winning logo for the EU Organic products has also been unveiled – take a look…

3 Things To Know About Short URLs

1. What is a short URL?

A short URL (Unique Resource Locator, or website address) is a truncated website address that redirects to a longer address when clicked……

2. How are short URLs relevant to your business?

3. Any downsides to using short URLs?
….

3 Really Useful Websites

“What has the Internet ever done for us?” The WWW is often justly criticised for the volume of vacuous junk and time wasting possibilities it offers. However, there are some fabulous resources online; in this post I recommend three really useful reference websites: Snopes.com, Thesaurus.com and The Economist Style Guide.