Your social media profile photo is often the first impression people get of you. Quirky…
Digital Marketing,Marketing,Online Reputation
Mostly we like to be remembered, but when it comes to negative online content, it’s…
Domain names are now part of our everyday lives. Technically, a domain name is a simpler alias for the IP address for a web server, but to most of us it is just our website address, and a fundamental part of our business image, off- and online.
Here are a few pitfalls to avoid and tips in your domain name management.
The preceding post outlined some basic steps in monitoring the reputation of your organisation or brand online.
It is important to know what is being said about you online, but what can you do about it?
Four simple actions to take are:
1. Claim your business
2. Take care with the information that you can control
3. Get the basics in place before promoting your message
4. Respond carefully and immediately
Continue reading for details and slideshow of examples of poorly managed online reputation.
To comprehensively monitor and manage every mention of your organisation on the 273,301,445* websites currently in existence requires resources beyond the reach of most. However, you can cover a lot of bases with a little effort, by focusing on a small number of important sites and using automated searches and alerts.
At a minimum, set up alerts on key search engines such as Google and Yahoo!, by selecting keywords you wish to monitor; they will kindly email you the results of these searches.
Next, focus on important sites, which are the ones with:
* High traffic and interactivity
* Good search engine ranking for keywords relevant to your business
* Relevance to your business sector and location
……..
Although the web is great for broadcasting our business communications, care must be taken when many people represent an organisation online, as Vodafone recently discovered.
Clearly defined editorial and publishing guidelines, appropriately monitored, supported by correctly configured software, will do a lot to mitigate damage.
Ultimately, however, it is a case of caveat scriptor.