When I first visited California in 1997, my American friend Kathy announced with great fanfare…
I love ancient stories that teach a lesson and one of my favourites is the Indian parable of the blind men describing an elephant.
As several blind men describe what they experience when they touch an elephant, they variously describe it as like a wall, rope, snake and so on, depending on the area of the animal they touched. All correct, but none fully accurate. I believe that travel is the same; our experiences are subjective, so we should be wary of conclusive declarations.
Domain names are now part of our everyday lives. Technically, a domain name is a simpler alias for the IP address for a web server, but to most of us it is just our website address, and a fundamental part of our business image, off- and online.
Here are a few pitfalls to avoid and tips in your domain name management.
How often have you been frustrated by the layout or content of a website? It can be pretty annoying.
What if your potential or actual customers were experiencing the same difficulty finding information, making a purchase or downloading a resource from your website?
We are generally so familiar with our own websites that we may be unaware if this is the case.
Usability Testing is a huge area that employs an impressive range of technologies and science to identify and correct obstacles to using websites, software and products in general.
How usable is your website? Find out in five minutes – give or take… 🙂
#2: Usability Testing
As I enthusiastically discuss marketing ideas with clients, the reaction is often “sounds great, but – too time consuming”.
However, like getting fit or learning a language, ‘a little and often’ can often bring the best long term results.
So, here’s the first in a series of “5 Minute Marketing Tips” – useful, relevant and quick actions you can take in five minutes to make a lasting, positive impact on your business.
#1: Email Signatures
Researching and booking a recent trip to lovely Lisbon, I was struck by how one can get it so right and so wrong, in simple ways.
As always, it boils down to solid customer care and business communication principles, regardless of the technology employed.
A simple, friendly email from a B&B contrasts with impersonal responses to poor Tripadvisor reviews by a doubtless better resourced hotel chain.
Continue reading for more details and screenshots of the ‘best and worst’ tourism communications…