How to Convert a Facebook Profile to a Business Page

Many businesses have inadvertently been set up on Facebook as a personal profile instead of…

5 Tips for Emailing Attachments

Explain it to your grandparents and it seems like wizardry of the highest order: documents, images, contracts, music – anything – teleporting instantaneously across the globe to limitless recipients; an inestimable boon to business communications.

Email has transformed business, but its very simplicity and speed leaves it open to misuse and poor standards.

Attaching files to email, in particular, is a potential minefield.

The bottom line, as always in e-business, is that solid business principles are fundamental to success. In this case, respect for your correspondent, attention to detail and expectation management.

Continue reading for 5 simple tips for maintaining professional standards in emailing attachments…

What does Lorem Ipsum mean?

When a design house mocks up a brochure or website for proofing, you will notice that the dummy text used often begins:

“”Lorem ipsum dolor sit amet…”

So, what does this mean, and why is it used?

April Fool’s Day Marketing Ideas

OK, so it may be niche and somewhat shortlived, but April Fool’s Day can be an opportunity to get some attention for your business, especially in the fickle online world.

At a minimum you show you’ve got a sense of humour, and with a bit of creativity, you may get some viral love.

On April Fool’s Day 2011, LinkedIn suggested I might know the Wizard of In, activist/fundraiser Robin Hood and others.

Google advertised for an “Autocompleter” (requirements include typing at 32,000 wpm).

In a more esoteric move, Google also displayed the results of searches for “Helvetica” – the beloved, elegant typeface that even has its own movie – in Comic Sans – the lowest common denominator of typefaces (Just Say No Kids!).

BMW advertised a commemorative Royal Wedding Edition of the M3, complete with “Will” logo (enquiries to pauline.yourlegg@bmw.co.uk).

Given the publisher of this notice, it could actually be true, and I confess I would be a keen customer of this service: Ryanair announce child free flights.

Inspired? You’ve got 364 days to plan for next year’s killer April Fool’s Day marketing viral – good luck!

How Not to Treat Your Hotel Guest

UPDATE: Following a 5-star apology from the management for unprecedentedly poor communication due to staffing issues, what I had presented as “A lesson in shoddy guest relationship management by Ashford Castle”, must now, in fairness, be presented as a salutary tale in client communications management in the context of staffing changes.
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My original post included screenshots of the impersonal blanket email I received in response to my comments on their feedback form, not forgetting the piece de resistance: “COMCABAD”: the outrageously dismissive, impersonal Word template attachment.

Continue reading for how not to treat your hotel guest…

Favourite Moments at the Dublin Web Summit

Although the presenters were interesting, engaging and expert at the Dublin Web Summit last Friday, they were not the best thing about the event. It was an absolute pleasure to be surrounded by positivity and creative thinking at every turn. Not one of the dozens of people I spoke with whined or complained about the government or the economy; it was all new ideas, possibilities, innovation. That respite from doom and gloom alone made attending worthwhile.

Continue reading for my take on the most devious, obvious, comforting, alliterative (ahem), clever, challenging and reassuring moments of the event…

Are you missing your Google Place?

Google Local Business Center is now known as Google Places, and it’s worth checking to ensure that:

(a) you have claimed and verified your listing, and
(b) you are making the most of your listing potential.

A quick browse through Google Places shows that many businesses have neglected this free promotional opportunity – read on to see how to quickly check and optimise your profile on this high-ranking listing.

VAT on Carbon Tax?

Is it just me, or is charging VAT on carbon tax just taking the whole Revenue deficit thing a step too far?

Reminds me of another pet hate (#762) of mine: service in a restaurant being calculated on overpriced and heavily taxed alcohol as well as the food…

New Logos for 2010

In difficult economic circumstances it is tempting to cut spending across the board, but this is just the time that marketing efforts should increase, not diminish.

A number of high profile businesses have redesigned their logos already this year and a number of new brands have been created. The winning logo for the EU Organic products has also been unveiled – take a look…

3 Things To Know About Short URLs

1. What is a short URL?

A short URL (Unique Resource Locator, or website address) is a truncated website address that redirects to a longer address when clicked……

2. How are short URLs relevant to your business?

3. Any downsides to using short URLs?
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