You know that feeling when you go to the gym and then you’re annoyed if you have to park a bit further away than usual?
You’re about to run several miles but walking an extra 50 feet really bugs you?
That’s the way most people feel online. Impatient. Intolerant.
Marketers will do well to bear this in mind and make it EASY for people to do what we want them to when they interact with our content.
That’s why most blogs and website pages now have social sharing toolbars, so readers can easily share the current page in one click.
But what if you want people to share from an email?
Or share content other than the current page?
Or share a range of pages from one page?
That’s where these formulas come in handy: they help you to make it easy for your readers to share your content on their favourite social network.
Add the URL (website page) you want people to share to the following formulas, then put the resulting links behind text or an image and encourage readers to share.
Click on the links below to see how it works – don’t worry, it won’t post to your social network unless you click the tweet / share button (which I hope you do, of course).
1. Formula to Share on Facebook
https://www.facebook.com/sharer/sharer.php?u=+ URL of link to be shared
Example
https://www.facebook.com/sharer/sharer.php?u=http://www.karenhenry.com
Or Share this blog with your friends!
2. Formula to Share on Twitter
https://twitter.com/intent/tweet?text= +text +URL of link to be shared
Tip: include your Twitter handle so you can engage with the poster
Example
https://twitter.com/intent/tweet?text= Follow this person -> @KarenHenryIE http://www.karenhenry.com
3. Formula to Share on LinkedIn
https://www.linkedin.com/shareArticle?url=+ URL of link to be shared
Example
https://www.linkedin.com/shareArticle?url=http://www.karenhenry.com
or Share this tip on LinkedIn!
4. Formula to Share on Google+
https://plus.google.com/share?url=+ URL of link to be shared
Example
https://plus.google.com/share?url=http://www.karenhenry.com
Use these link formulas to make it easy for your audience to share your great content without walking that extra few feet.
Have you tried these pre-populated links or do you have others to share? Let me know in the comments and please share if you found this post helpful.
Karen Henry
I am a digital marketer who has recently returned home to Ireland, following a two-year stint working in Silicon Valley, California. I am an avid traveller, reader and oenophile, always happy to connect with new people, online and IRL. All content (c) Karen Henry 2010-2016