Category Archives

Archive of posts published in the category: Digital Marketing

3 Things To Know About Short URLs

1. What is a short URL?

A short URL (Unique Resource Locator, or website address) is a truncated website address that redirects to a longer address when clicked……

2. How are short URLs relevant to your business?

3. Any downsides to using short URLs?

This week I learned that…

…social media has overtaken porn as the No. 1 activity on the web

… took radio 38 years to reach 50 million users; Facebook attracted 100 million users in less than nine months

….the fastest growing segment on Facebook is 55-65 year old females

Malicious Vodafone tweet highlights social media hazards

Although the web is great for broadcasting our business communications, care must be taken when many people represent an organisation online, as Vodafone recently discovered.

Clearly defined editorial and publishing guidelines, appropriately monitored, supported by correctly configured software, will do a lot to mitigate damage.

Ultimately, however, it is a case of caveat scriptor.

Don’t say the ‘www’ bit!

“double-you, double-you, double-you dot…” may be the most irritating 10 syllables one can hear. For radio interviews, TV ads or on the phone, just use the salient “” and trust that the grateful hordes will find you if they are interested.

This week I learned that…

…if Facebook were a country and its users citizens, it be would the world’s third most populous nation, after China and India.

…the iPad is a boy.

…LinkedIn has direct finance generating potential for business

Should I connect my Twitter and LinkedIn accounts?

Connecting LinkedIn and Twitter allows us to reach a greater audience efficiently; however, these audiences differ, so take care not to alienate followers or connections with inappropriate use.

3 Really Useful Websites

“What has the Internet ever done for us?” The WWW is often justly criticised for the volume of vacuous junk and time wasting possibilities it offers. However, there are some fabulous resources online; in this post I recommend three really useful reference websites:, and The Economist Style Guide.