Tag Archives

Archive of posts published in the tag: e-Business

Are You Monitoring Your Online Reputation?

To comprehensively monitor and manage every mention of your organisation on the 273,301,445* websites currently in existence requires resources beyond the reach of most. However, you can cover a lot of bases with a little effort, by focusing on a small number of important sites and using automated searches and alerts.

At a minimum, set up alerts on key search engines such as Google and Yahoo!, by selecting keywords you wish to monitor; they will kindly email you the results of these searches.

Next, focus on important sites, which are the ones with:

* High traffic and interactivity
* Good search engine ranking for keywords relevant to your business
* Relevance to your business sector and location

Help! My Facebook Page Has Friends, Not Fans!

Many businesses I have met through consulting or at social media training courses are using…

Are you missing your Google Place?

Google Local Business Center is now known as Google Places, and it’s worth checking to ensure that:

(a) you have claimed and verified your listing, and
(b) you are making the most of your listing potential.

A quick browse through Google Places shows that many businesses have neglected this free promotional opportunity – read on to see how to quickly check and optimise your profile on this high-ranking listing.

This week I learned that…

…social media has overtaken porn as the No. 1 activity on the web

…..it took radio 38 years to reach 50 million users; Facebook attracted 100 million users in less than nine months

….the fastest growing segment on Facebook is 55-65 year old females

Malicious Vodafone tweet highlights social media hazards

Although the web is great for broadcasting our business communications, care must be taken when many people represent an organisation online, as Vodafone recently discovered.

Clearly defined editorial and publishing guidelines, appropriately monitored, supported by correctly configured software, will do a lot to mitigate damage.

Ultimately, however, it is a case of caveat scriptor.

This week I learned that…

…if Facebook were a country and its users citizens, it be would the world’s third most populous nation, after China and India.

…the iPad is a boy.

…LinkedIn has direct finance generating potential for business

Should I connect my Twitter and LinkedIn accounts?

Connecting LinkedIn and Twitter allows us to reach a greater audience efficiently; however, these audiences differ, so take care not to alienate followers or connections with inappropriate use.