Make your content go viral with pre-populated sharing links i.e. with one click, people can share the content you want them to. How to create sharable links to your content to use in email, blog, white papers. Pre-populate sharing links for Facebook, Twitter, Google+, LinkedIn using these simple formulas.
Auto translation tools like Google Translate can help with multilingual marketing. Simple tips to minimise mistakes and get the most from these tools | Karen Henry
The preceding post outlined some basic steps in monitoring the reputation of your organisation or brand online.
It is important to know what is being said about you online, but what can you do about it?
Four simple actions to take are:
1. Claim your business
2. Take care with the information that you can control
3. Get the basics in place before promoting your message
4. Respond carefully and immediately
Continue reading for details and slideshow of examples of poorly managed online reputation.
To comprehensively monitor and manage every mention of your organisation on the 273,301,445* websites currently in existence requires resources beyond the reach of most. However, you can cover a lot of bases with a little effort, by focusing on a small number of important sites and using automated searches and alerts.
At a minimum, set up alerts on key search engines such as Google and Yahoo!, by selecting keywords you wish to monitor; they will kindly email you the results of these searches.
Next, focus on important sites, which are the ones with:
* High traffic and interactivity
* Good search engine ranking for keywords relevant to your business
* Relevance to your business sector and location
OK, so it may be niche and somewhat shortlived, but April Fool’s Day can be an opportunity to get some attention for your business, especially in the fickle online world.
At a minimum you show you’ve got a sense of humour, and with a bit of creativity, you may get some viral love.
On April Fool’s Day 2011, LinkedIn suggested I might know the Wizard of In, activist/fundraiser Robin Hood and others.
Google advertised for an “Autocompleter” (requirements include typing at 32,000 wpm).
In a more esoteric move, Google also displayed the results of searches for “Helvetica” – the beloved, elegant typeface that even has its own movie – in Comic Sans – the lowest common denominator of typefaces (Just Say No Kids!).
BMW advertised a commemorative Royal Wedding Edition of the M3, complete with “Will” logo (enquiries to firstname.lastname@example.org).
Given the publisher of this notice, it could actually be true, and I confess I would be a keen customer of this service: Ryanair announce child free flights.
Inspired? You’ve got 364 days to plan for next year’s killer April Fool’s Day marketing viral – good luck!
Although the presenters were interesting, engaging and expert at the Dublin Web Summit last Friday, they were not the best thing about the event. It was an absolute pleasure to be surrounded by positivity and creative thinking at every turn. Not one of the dozens of people I spoke with whined or complained about the government or the economy; it was all new ideas, possibilities, innovation. That respite from doom and gloom alone made attending worthwhile.
Continue reading for my take on the most devious, obvious, comforting, alliterative (ahem), clever, challenging and reassuring moments of the event…